EP - Building Products

GPG Building Automation - Global Product Specialist

Reporting Line:

GPG Building Automation - Global Product Manager

Location:

South Korea / Seoul

Mission Statement:

Accountable for the long-term profitable growth and marketing of the ABB offering to targeted market segments (Building Automation product for South Korea/Asian Market), by developing and managing it through all of its life cycle phases, according to South Korea/Asian market needs and Product Group strategy and targets.

Main Accountabilities:

1. Market situation analysis

2. Existing products

Leads South Korea market intelligence analysis. Understands and defines current South Korea/Asian market segmentation and related product/system/service positioning. Identifies potential gaps in portfolio, both against competition and new market opportunity in South Korea

Owns the technical and market specification for the product/system/service and determines a product/system/service business plan that supports sustainable growth in South Korea/Asia market. Leads life cycle management process, analyses current product/system/service , defines and tracks performance metrics, plans appropriate measures (e.g. enhancements, cost reductions, phase-outs) and makes decisions on product/system/service obsolescence and end-of life to ensure current and future South Korea market requirements are met and maximize profitability.

3. Internal/external interface

Acts as interface between external market and internal functions (e.g. Sales, Operations, and Research & Development), forecasting volume trends on a regular basis to ensure Operation’s capability to fulfil customer orders from South Korea/Asian market. Sets targets and monitors product/system/service costs, giving inputs to Operations functions (e.g. Supply Chain Management, Engineering, Production) to maximize competitiveness and profitability based on South Korea Market.

4. New product development

Defines new product/system/service plans, sets technical, price, cost and capital expenditure targets. Contributes to development of new portfolios by leading South Korea/Asian customer’s need and value analysis, planning the roadmap to create maximum value, follow-up of product/system/service portfolio performance.

Prioritizes new product/system/service development projects with responsibility for achievement of targets (product characteristics, time, costs, capital expenditure, pay-back) and coordinating cross-functional teams. Owns and approves defined product/system/service development process stage gates.

5. Product market communications

Initiates and drives product market communication strategy, including product launch planning and implementation. Manages different channel to market scenarios in coordination with channel partners and FES/ International Marketing & Sales and LSU (ABB Korea) to ensure best South Korea/Asian market coverage.

6. Product values

Defines product South Korea customer value proposition for building segment and channel and ensures clear communication to channels and users, to deliver clear product/system/service positioning within the portfolio with defined values per product/system/service line.

7. Offering to market & pricing management

Responsible for product/system/service profitability and margin. Drives the annual business planning process and facilitates agreement between sales demand and supply. Monitors global sales target fulfilment and tender volumes and takes action as appropriate.

In preparation for new product launch, and otherwise as required, defines pricing strategies and manages global frame agreements and/or large scale cross border projects to ensure one ABB approach. Ensures correct pricing is applied for South Korea, products/systems/ services within relevant business area in South Korea/Asian market. Develops and maintains a global reference price list appropriate to both ABB internal product/system/service positioning strategy and competitor offerings and ensures this is developed and deployed to reflect the needs of South Korea/Asian market.